Tag: marketing

How to Structure Intentional Conversations in a Residential Curriculum

Intentional Conversations

Intentional Conversations are one-on-one meetings between student staff and their residents guided by a suggested set of questions and prompts that are developmentally appropriate and situated within the context of a resident’s experience. This post is one of a multi-part series examining and providing suggestions for residence life and education departments that utilize Intentional Conversations... Continue Reading →

Marketing is Everybody’s Job in Student Housing

Walt Disney

University housing and residence life departments are often complex organizations complete with everything one might expect in a big business. This includes understanding the basics of marketing and customer engagement. The ACUHO-I Standards and Core Competencies both list knowledge of marketing strategies as important skills for the housing administrator and residence life educator. Understanding marketing basics is... Continue Reading →

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