The solution is simple but counterintuitive: Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything you learned in capitalism school, but in fact, it's the simplest way to matter. - Seth Godin Many of us believe that mattering—being... Continue Reading →
The Story Behind Roompact’s Wolf Logo
Many of our clients wonder about our logo and its origin story. In this post Roompact’s CEO and Founder, Matt Unger, provides some background on how it came to be. After deciding on Roompact’s name, choosing a logo was the natural next step. One of the questions I get asked the most in regards to... Continue Reading →
The Story of How Roompact Got Its Name
Before Roompact evolved into the comprehensive residential education software you know today, it began its life focusing solely on digital roommate agreements. Matt, our CEO and founder, recalls the story of how Roompact got its name... The idea for creating online roommate agreement software came to me in June of 2013, but the company needed... Continue Reading →